{"id":558,"date":"2013-05-01T07:59:12","date_gmt":"2013-05-01T12:59:12","guid":{"rendered":"http:\/\/www.padizio.com\/blog\/?p=558"},"modified":"2013-08-07T10:12:09","modified_gmt":"2013-08-07T15:12:09","slug":"web-and-native-sitting-in-a-tree","status":"publish","type":"post","link":"https:\/\/www.padizio.com\/blog\/2013\/web-and-native-sitting-in-a-tree\/","title":{"rendered":"Web and Native, Sitting in a Tree"},"content":{"rendered":"<p>Last night I read the delightful <a href=\"http:\/\/daringfireball.net\/2013\/04\/web_apps_native_apps\">&#8220;Web Apps vs. Native Apps Is Still a Thing&#8221;<\/a> by my he-doesn&#8217;t-know-me internet pal John Gruber. It&#8217;s a great piece, in response to <a href=\"http:\/\/www.wired.com\/business\/2013\/04\/marc-andreessen-and-rockmelt-betting-on-desktop\/\">this article from Wired<\/a>.<\/p>\n<p>The most salient point here:<\/p>\n<blockquote>\n<p>Andreessen does have a solid point in the fact that app stores are in some ways a pain in the ass \u2014 particularly Apple\u2019s App Store, with its deliberative and at times opaque approval process. But app stores are mostly only a pain in the ass for developers, not users.<\/p>\n<\/blockquote>\n<p>I don&#8217;t think this can be overstated. App stores are incredibly convenient as a computer <em>user<\/em>. Even as a developer, the fact that I don&#8217;t have to think about collecting money when <a href=\"http:\/\/typeytypey.com\">I make an app<\/a> is &#8211; for 99% of apps &#8211; worth any pain endured in the opaque approval process.<\/p>\n<p>I&#8217;ve had the opportunity to develop a <a href=\"https:\/\/itunes.apple.com\/us\/app\/henderson-global-funds\/id585357203?mt=8\">large<\/a> <a href=\"https:\/\/itunes.apple.com\/us\/app\/college-for-creative-studies\/id554621860?mt=8\">number<\/a> of <a href=\"https:\/\/itunes.apple.com\/us\/app\/ridgeworth-investments\/id502607563?mt=8\">apps<\/a> and <a href=\"http:\/\/www.collegeforcreativestudies.edu\">websites<\/a> at my <a href=\"http:\/\/teamddm.com\">day job<\/a>. We build custom apps and websites for clients. So we get the &#8220;what should we build&#8221; question all the time.<\/p>\n<p>Here&#8217;s how I break it down for them.<\/p>\n<ul>\n<li>Apps are great if you want your customer to take ownership of and be connected with your brand. They are giving you space <em>on their phone<\/em>. My dead grandfather is always in my heart; your app is <em>always in my pocket<\/em>. It&#8217;s that big a deal.<\/li>\n<li>Websites are great if you need a communication platform that can reach the largest number of users at any moment. There are hundreds of tools that let you get in somebody&#8217;s inbox, their text messages, their feed reader, and draw them back to your website, where you can communicate <em>whatever you want<\/em> to them.<\/li>\n<li>Apps are an investment in your end user &#8211; you&#8217;re giving them a tool that is literally a piece of your business, whether it&#8217;s a service component, a calculator, a visualizer. You&#8217;re giving them the tool and trusting them to use it for something great.<\/li>\n<li>Websites are an investment in your public relations and marketing departments. You&#8217;re giving them a tool to communicate effectively and play offense.<\/li>\n<\/ul>\n<p>This doesn&#8217;t mean you can&#8217;t use apps to communicate marketing messages &#8211; and it doesn&#8217;t mean you can&#8217;t put tools on your website. It&#8217;s just where the two platforms shine. Ultimately, they are different things, and I don&#8217;t see them converging in the same way that Andreessen does.<\/p>\n<p>Yes, the opaque approval process is a pain in the butt &#8211; especially when you are guiding a client through the process, and managing their expectations &#8211; but if the problem you&#8217;re trying to solve is better solved by a native app than a website, then it&#8217;s something you live with so that your users love you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last night I read the delightful &#8220;Web Apps vs. Native Apps Is Still a Thing&#8221; by my he-doesn&#8217;t-know-me internet pal John Gruber. It&#8217;s a great piece, in response to this article from Wired. The most salient point here: Andreessen does &hellip; <a href=\"https:\/\/www.padizio.com\/blog\/2013\/web-and-native-sitting-in-a-tree\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-558","post","type-post","status-publish","format-standard","hentry","category-insights"],"_links":{"self":[{"href":"https:\/\/www.padizio.com\/blog\/wp-json\/wp\/v2\/posts\/558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.padizio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.padizio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.padizio.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.padizio.com\/blog\/wp-json\/wp\/v2\/comments?post=558"}],"version-history":[{"count":5,"href":"https:\/\/www.padizio.com\/blog\/wp-json\/wp\/v2\/posts\/558\/revisions"}],"predecessor-version":[{"id":564,"href":"https:\/\/www.padizio.com\/blog\/wp-json\/wp\/v2\/posts\/558\/revisions\/564"}],"wp:attachment":[{"href":"https:\/\/www.padizio.com\/blog\/wp-json\/wp\/v2\/media?parent=558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.padizio.com\/blog\/wp-json\/wp\/v2\/categories?post=558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.padizio.com\/blog\/wp-json\/wp\/v2\/tags?post=558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}